Digital Marketing

your business and keep your customers engaged.

We offer services based on your target or budget for every level of expertise.

DRIVE WEBSITE VISITS

Grow online sales, bookings or mailing list signups with online ads that direct people to your website.

GET MORE PHONE CALLS

Increase customer calls with ads that feature your phone number and a click-to-call button.

INCREASE SHOP VISITS

Get more customers in the door with business ads that help people find your company on the map.

Online marketing strategies that we provide.

In order to make the most of your advertising budget, you first need to lay out your strategy. Here is an entire marketing platform with consumers just waiting to discover your brand.

Internet/digital marketing refers to any form of advertising or marketing on the web. It’s an all-inclusive term for promotions shared via emails, social media posts, paid advertisements displayed on search engines, etc. As users get younger, companies have shifted their marketing strategies to the Internet, where they can reach a larger, more relevant audience at lower cost to traditional advertising options.

There is an entire marketing platform with consumers just waiting to discover your brand. Using data analysis and optimisation tools, you can reach the most relevant and qualified customers. With computer programs and tools doing most of the work for you, finding your new customers is just a click away at a lower cost. As a result, you waste less money as a business and generate a higher rate of return on your marketing investment (ROMI).

The name says it all. Email marketing is simply reaching out to your customers via email. These emails can range from promoting a limited time special sale to sharing of industry updates and thought leadership articles. It’s important to let your customers provide their information willingly, rather than find users based on external email lists. Emails sent to people who have not voluntarily signed up are more likely to be considered as spam.

This online marketing strategy uses services such as Google Ads to promote businesses through advertisements that appear on search engine results page. Companies can pay to have their specific text ads appear whenever customers search for a designated term on Google. Often made to seem complicated, paid search advertising can be simple to use and allows your company to tap into that global market of 3.5 billion searches every day.

Search engine optimisation, or SEO, is often referred to as “organic marketing” and involves the adoption of natural website optimisation best practices to promote your website on the search engine results page. This can range from choosing certain keywords to be included on a page, to making sure that your website is organised in a clear and easy-to-use structure, all with the goal of delivering the most relevant content and best user experience.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic by posting texts, images, videos other contents that drives audience engagement. Social media networks are extremely valuable resources as they allow customers to easily share interesting content with other like-minded individuals.

The most popular social media sites are Facebook, YouTube, WhatsApp, Messenger, Instagram, Twitter, Reddit, LinkedIn, Pinterest, Telegram and Medium.

Content marketing refers to the creation of “natural content” that helps increase brand awareness. By natural content, we mean any form of shareable media that entices customers to interact with the brand. Types of content can include videos, blog posts, infographics, etc. This online marketing strategy is generally less expensive and is used primarily to grow brand awareness and establish a business as a thought leader in their field.

Every time that you’re on a website and come across a digital display banner with an image or video, this is display advertising. It is a great way to increase product awareness and get your brand in front of a significant amount of people. Display advertisements are generally very eye catching and can be easy to create using Google’s Ad Gallery. Find out more about how to create an image ad in just a few simple steps and easy tips for success.